A family cart,
grown properly.
Swirly Ice Cream is a brand of JMML Food Hub — family-owned, family-operated, and always growing.
One family. One recipe. Always growing.
Swirly Ice Cream started in 2021 with one cart and one belief: soft serve, done properly, made a difference worth building on.
Every cone, sundae, and float is made by us — the family that owns the brand — or by staff we've trained ourselves. That's how we keep recipes consistent, premix premium, and every swirl matching the poster.
Today we operate mall carts across Cavite and Laguna, plus a supply arm that helps other independent operators run the same real-cream product we serve. New locations and new product lines are always in the works.
Swirly Ice Cream is one of the brands operated by JMML Food Hub, a Philippine food business built on the same principle: run every location yourself, hold every recipe honest.
Four things we won't compromise on.
Made properly, every time
Real cream base, freshly swirled at the moment of order — never pre-scooped, never sitting. If it wouldn't reach our own family's hands, it doesn't reach yours.
Family-run at heart
Swirly is owned and operated by the family behind JMML Food Hub. Every cart is a piece of that same care.
Filipino-first
Built for how Filipino families actually eat — sundae after school, cone after mall day, treat after work. Pricing to match, portions to celebrate.
Always growing
New flavors, new lines, new locations. High Protein Ice Cream and Swirly Yogurt are next. We move deliberately — nothing launches until it earns its swirl.
Mission & Vision.
To bring properly-made soft serve within reach of every Filipino family — one honest swirl, one welcoming cart, one memorable moment at a time.
To become the most trusted homegrown soft serve brand in the Philippines, known for real quality, warm service, and steady growth across every mall, city, and province we reach.
From one cart to what's next.
First cart
Swirly Ice Cream is born under JMML Food Hub. A single cart, a single dream: soft serve done properly.
Portal Mall, GMA
We open at Portal Mall in General Mariano Alvarez, Cavite — our first mall-based cart.
Centro Mall, Cabuyao
Second location goes live at Centro Mall, Cabuyao, Laguna. Two carts, two provinces.
Supply arm launches
We open our doors to other operators — premixes, cones, syrups, cups, and equipment for cafés and small carts.
New product lines
High Protein Ice Cream and Swirly Yogurt are in development. Sign up on the home page to be first in line.
Come see it in person.
Portal Mall GMA · Centro Mall Cabuyao · Open 10am – 9pm daily.